Increase Your Direct Mail’s Effectiveness By Engaging with Prospects More Than Once.
Direct mail is a great way to reach targeted prospects and create ROI driven marketing campaigns. Direct mail alone delivers only one touch point. Instant append allows you to create an additional touch point for each direct mail campaign. We are able to take your direct mail list and match it with national databases of opt-in subscribers. We can then deploy an email to correspond to the date your direct mail lands in mailboxes. This email can be used to remind recipients of your direct mail campaign about the offer or special that you are promoting.
By reaching prospects more than once, you are able to make a deeper impression and drive prospects to take action. Typical instant append match rates range from 20-30% of the direct mail list.